Design is not just what it looks like and feels like. Design is how it works.
Steve Jobs

I want to put a ding in the universe.
Steve Jobs

Why join the navy if you can be a pirate?
Steve Jobs

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
Steve Jobs

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
Steve Jobs

Innovation distinguishes between a leader and a follower.
Steve Jobs

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
Steve Jobs