Brand Quotes

My greatest strength is common sense. I'm really a standard brand - like Campbell's tomato soup or Baker's chocolate.
Katharine Hepburn

Strength, Greatest, Sense

Your premium brand had better be delivering something special, or it's not going to get the business.
Warren Buffett

Business, Special, Delivering

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
Peter Drucker

Trust, Power, Cannot

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Jeff Bezos

Hard, Person, Trying

Even if we give parents all the information they need and we improve school meals and build brand new supermarkets on every corner, none of that matters if when families step into a restaurant, they can't make a healthy choice.
Michelle Obama

School, Parents, Give

Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.
Mark Zuckerberg

Family, Today, Friends

Don't waste time trying to break a man's heart; be satisfied if you can just manage to chip it in a brand new place.
Helen Rowland

Time, Heart, Trying

Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever.
Noam Chomsky

Individual, Forever, Censorship

It is the around-the-corner brand of hope that prompts people to action, while the distant hope acts as an opiate.
Eric Hoffer

Hope, While, Action

To know a person's religion we need not listen to his profession of faith but must find his brand of intolerance.
Eric Hoffer

Faith, Religion, Person

Much good art got made while money ruled; I like a lot of it, and hardship and poverty aren't virtues. The good news is that, since almost no one will be selling art, artists - especially emerging ones - won't have to think about turning out a consistent style or creating a brand. They'll be able to experiment as much as they want.
Jerry Saltz

Good, Money, Art

Too many younger artists, critics, and curators are fetishizing the sixties, transforming the period into a deformed cult, a fantasy religion, a hip brand, and a crippling disease.
Jerry Saltz

Religion, Artists, Fantasy

Technology will definitely solve all our problems, but in the process it will create brand new ones. But that's O.K. because the most you can expect from life is to get to solve better and better problems.
Scott Adams

Life, Technology, Problems

It was psychobabbler Abraham Maslow who wrote of the phenomena of self-actualization. What Maslow failed to grasp is that reaching true self-actualization can only be ultimately achieved when you have your own brand of ammunition.
Ted Nugent

True, Failed, Achieved

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
David Ogilvy

Thought, Image, Complex

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
David Ogilvy

Good, Great, Else

Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
Simon Mainwaring

Writing, Happen, Find

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.
Simon Mainwaring

Business, Mean, Goal

How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?
Simon Mainwaring

Positive, Experience, Person

When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.
Simon Mainwaring

Positive, Gratitude, Job

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
Simon Mainwaring

Values, Voice, Stands

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
Simon Mainwaring

Understand, Line, Stands

Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.
Simon Mainwaring

Education, Enough, Poverty

It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
Simon Mainwaring

Powerful, Makes, Stand

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
Simon Mainwaring

Social, Marketing, Needs

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
Simon Mainwaring

Start, Social, Story

The keys to brand success are self-definition, transparency, authenticity and accountability.
Simon Mainwaring

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.
Simon Mainwaring

Change, End, Become

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.
Simon Mainwaring

Simple, Become, Social

When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.
Simon Mainwaring

Yourself, Why, Another

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