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Rosser Reeves Quotes
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Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
Rosser Reeves
Simple
,
Personal
,
Actually
No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.
Rosser Reeves
Saying
,
Won
,
Seen
Unless a product becomes outmoded, a great campaign will not wear itself out.
Rosser Reeves
Great
,
Unless
,
Wear
You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.
Rosser Reeves
Today
,
Different
,
Understand
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Biography
Nationality:
American
Type:
Businessman
Born: 1910
Died: 1984
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