Marshall McLuhan Quotes

Ads are the cave art of the twentieth century.
Marshall McLuhan

Art, Century, Ads

A point of view can be a dangerous luxury when substituted for insight and understanding.
Marshall McLuhan

Dangerous, Point, View

Diaper backward spells repaid. Think about it.
Marshall McLuhan

Diaper, Spells, Backward

All media exist to invest our lives with artificial perceptions and arbitrary values.
Marshall McLuhan

Lives, Values, Media

Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.
Marshall McLuhan

Politics, Happy, Powerful

Most of our assumptions have outlived their uselessness.
Marshall McLuhan

There are no passengers on spaceship earth. We are all crew.
Marshall McLuhan

Nature, Earth, Crew

Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
Marshall McLuhan

Education, Between, Anyone

The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
Marshall McLuhan

Technology, Personal, Social

Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
Marshall McLuhan

Experience, Rather, Far

We become what we behold. We shape our tools and then our tools shape us.
Marshall McLuhan

Become, Tools, Shape

Advertising is the greatest art form of the 20th century.
Marshall McLuhan

Art, Greatest, Century

As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.
Marshall McLuhan

Real, Rather, Means

I don't necessarily agree with everything I say.
Marshall McLuhan

Everything, Agree

Canada is the only country in the world that knows how to live without an identity.
Marshall McLuhan

Live, Country, Knows

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Marshall McLuhan

Human, Goal, Among

Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.
Marshall McLuhan

Art, Happen, Old

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'
Marshall McLuhan

Age, Technology, Yourself

I wouldn't have seen it if I hadn't believed it.
Marshall McLuhan

Seen, Believed, Hadn

Art is anything you can get away with.
Marshall McLuhan

A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
Marshall McLuhan

Society, Social, Whose

The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.
Marshall McLuhan

Travel, Strange, Purpose

Affluence creates poverty.
Marshall McLuhan

Poverty, Affluence, Creates

Publication is a self-invasion of privacy.
Marshall McLuhan

The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
Marshall McLuhan

Everybody, Except, Press

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Biography

Nationality: Canadian

Type: Sociologist

Born: July 21, 1911

Died: December 31, 1980

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Cite this Page: Citation

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