The greatest teacher I know is the job itself.
James Cash Penney

The keystone of successful business is cooperation. Friction retards progress.
James Cash Penney

The men who have furnished me with my greatest inspiration have not been men of wealth, but men of deeds.
James Cash Penney

The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply.
James Cash Penney

The thought in my mind was that I must be a good merchant. If I were a good merchant, the rest would probably take care of itself.
James Cash Penney

The well-satisfied customer will bring the repeat sale that counts.
James Cash Penney

Theory is splendid but until put into practice, it is valueless.
James Cash Penney

There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man.
James Cash Penney

There's no better friend to any merchant than a fair competitor.
James Cash Penney

Too many would-be executives are slaves of routine.
James Cash Penney

We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store.
James Cash Penney

We get real results only in proportion to the real values we give.
James Cash Penney