Edward de Bono Quotes

Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
Edward de Bono

Life, Great, Hope

One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
Edward de Bono

Powerful, Simple, Important

An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
Edward de Bono

Someone, Through, Ignore

A memory is what is left when something happens and does not completely unhappen.
Edward de Bono

Happens, Memory, Left

Creativity involves breaking out of established patterns in order to look at things in a different way.
Edward de Bono

Different, Creativity, Order

Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
Edward de Bono

Time, Simple, Energy

Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
Edward de Bono

Business, School, Mind

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
Edward de Bono

Power, Car, Poor

If you never change your mind, why have one?
Edward de Bono

Change, Mind, Why

Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
Edward de Bono

Change, Thinking, Ideas

The need to be right all the time is the biggest bar to new ideas.
Edward de Bono

Time, Ideas, Biggest

If you wait for opportunities to occur, you will be one of the crowd.
Edward de Bono

Wait, Crowd, Occur

In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
Edward de Bono

History, Ignorance, Words

Humour is by far the most significant activity of the human brain.
Edward de Bono

Human, Brain, Far

Logic will never change emotion or perception.
Edward de Bono

Change, Perception, Emotion

Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
Edward de Bono

Mistakes, Thinking, Rather

There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous.
Edward de Bono

Enough, Social, Dangerous

Unhappiness is best defined as the difference between our talents and our expectations.
Edward de Bono

Best, Between, Difference

In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
Edward de Bono

Future, Cannot, High

Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
Edward de Bono

Thinking, Five, Hours

Argument is meant to reveal the truth, not to create it.
Edward de Bono

Truth, Create, Argument

I think there is a danger with young people of being dependent in the sense that they don't acquire any identity or self-image of themselves as thinkers.
Edward de Bono

Young, Sense, Themselves

People should realize we're jerks just like them.
Edward de Bono

To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
Edward de Bono

Successful, Yourself, Find

Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.
Edward de Bono

Thinking, Creativity, Creative

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Biography

Nationality: English

Type: Psychologist

Born: May 19, 1933

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Cite this Page: Citation

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