Scientists are always skeptics.
Donald Norman

So what does a good teacher do? Create tension - but just the right amount.
Donald Norman

Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.
Donald Norman

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.
Donald Norman

To me, error analysis is the sweet spot for improvement.
Donald Norman

User-centered design means working with your users all throughout the project.
Donald Norman

We expert teachers know that motivation and emotional impact are what matter.
Donald Norman

You won't catch me giving clear lectures.
Donald Norman